I was approached to take on the roles of Director of Photography and Editor for a campaign titled "Behind the Design," showcasing LeBron James. This campaign features him in both an on-court shoot and a private interview, providing insights into the core concept of his basketball shoe—focused on the next generation. Through these social videos, we seamlessly transition from on-court action to behind-the-scenes interviews, offering a more profound perspective surrounding the connection between LeBron and his groundbreaking new shoe.

CLIENT: NIKE BASKETBALL
MOTION: KORB